How to create an event in google analytics

What are events Google Analytics?

Overview. Events are user interactions with content that can be measured independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to measure as Events.

How do I test events in Google Analytics?

The simplest way to do this is to trigger the event yourself. Then, check Google Analytics to see if the event showed up. You can view your tracked events by clicking “Behavior” in the sidebar and scrolling down to “Events.” Your tracked events can be found under “Behavior” in Google Analytics.

How do I create a goal in Google Analytics?

Create a new goal

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the desired view.
  3. In the VIEW column, click Goals.
  4. Click + NEW GOAL or Import from Gallery to create a new goal, or click an existing goal to edit its configuration.

What is Event value in Google Analytics?

Event value is an optional metric in Google Analytics (GA) that can be used to evaluate user interactions with individual site objects or content items. By subsequent specification of the event value, it is possible to determine the monetary value of this particular user interaction. …

How do I create a Universal Analytics tag?

To create a Universal Analytics transaction tag fired by the transaction event:

  1. Sign in to your Google Tag Manager account.
  2. Select a mobile container.
  3. On the left navigation bar, click Tags.
  4. Click New.
  5. Click Untitled Tag to enter the tag name Transaction Completed.
  6. Choose product Google Analytics.
  7. Enter the tracking ID.
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Where do I put the Google Analytics code?

The code should be added near the top of the <head> tag and before any other script or CSS tags, and the string ‘UA-XXXXX-Y’ should be replaced with the property ID (also called the “tracking ID”) of the Google Analytics property you wish to track.

Can Google Analytics track button clicks?

You can use Google Tag Manager to track button clicks into Google Analytics without needing to modify the code on your website. I’m going to walk you through tracking clicks on a button used in a form, but you can use the same technique for tracking buttons in your navigation, banners, content, and more.

Is Google Analytics working on my site?

Confirm That Your Website is Sending Data

The easiest way is to look at your reports. If your real-time tracking has data coming in, then it’s working. You can also check your tracking code’s status: Navigate to the Admin page in Google Analytics.

What are Google Analytics goals?

A goal represents a completed activity, called a conversion, that contributes to the success of your business. Examples of goals include making a purchase (for an ecommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site).

How do I create a funnel in Google Analytics?

To do so, follow these short steps:

  1. Go to Admin > Goals > +New Goal > Choose a Goal (e.g. Place an order).
  2. Select “Destination” Goal > Goal Details.
  3. Turn on the “Funnel” switch.
  4. Name each step of the funnel and add a URL. You can also specify whether a step is optional (flexible) or required (strict).
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What is remarketing in Google Analytics?

Re-engage audiences that are likely to convert. A remarketing audience is a list of cookies or mobile-advertising IDs that represents a group of users you want to re-engage because of their likelihood to convert.

What is an event goal?

What is an event goal? An event goal is a specific and measurable result from an event.

What are the three elements of event tracking?

events are made up of a few different components: Category. Action.

For example, if you set up an event for a video interaction on your product page, you might set up the following values for your event:

  • Category: “Videos”
  • Action: “Play”
  • Label: “Product Demo Video”

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